MAKING HISTORY, AGAIN.

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Originally opened in 1952 as a headquarters for the Lever Brother Soap Company, Lever House is a landmark building in Midtown's most unassuming office district. Designed by rockstar architects Gordon Bunshaft and Natalie de Blois of Skidmore, Owings, and Merrill, Lever House employed uniquely modernist design principles that would inspire an entire era of mid-century architecture.

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Signing on to rebrand this landmark building as part of a full-scale redevelopment effort, we looked to strike a balance between honoring the building's revolutionary modernist foundations, while paying due respect to its landmark status as a generation-defining symbol synonymous with New York City design.

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CONTRIBUTIONS

Brand Tone + Voice, Website Copy, Marketing / Ad Copy

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COLLABORATORS

Dylan Hughes — Visual Identity, Graphic Design

Hieu Le –– Website Design

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AWARDS + RECOGNITIONS

w3 Awards, Gold: Website Design & Development

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