The Ask:
Define the path for DTLR, a lesser-known DMV-based sneaker and apparel retailer, throughout the Great Streetwear Boom of 2016.
Deliverables:
E-Blasts, Product Descriptions, Website Blog, Styling, Production
Collaborators:
Eric Johnson, Graphic Design
Freddy Suarez, Photography
The Challenge:
Carve out a niche to win customers in a market already saturated with heavy hitters like Footlocker, Finish Line, and Foot Action, as well direct suppliers like Nike, Puma, and Adidas.
Our Solution:
We took advantage of our relatively small market share to play up the creative and storytelling in a way
that the bigger retailers couldn’t.
We pushed our e-mail blasts and landing pages with unique graphic treatments, and became experts on sneaker culture in order to relate to the market and pull in every possible
customer who’d struck out on the SNKRS App.
We went the extra mile to style our pieces with a mix outfit selections and New York City locations, using our unique position to market not just the shoe, but the entire city-centric streetwear lifestyle attached to it.
