The Ask:
Re-structure HypeLite's website with a new tone & voice to match their mission: introducing young adults to entrepreneurship, connecting them with mentors in their desired industry, and helping cultivate their creativity into a career path.
Deliverables:
Website Copy,
Brand Tone & Voice
Collaborators:
Dylan Hughes; Brand Identity, Website Design
The Challenge:
HypeLite’s offerings include various branded services under the umbrellas of mindfulness, mentorship, career / life coaching, and entrepreneurship. For a new user, it was not immediately clear what was being offered or where to go to meet their specific needs.
Our Solution:
Restructure the sitemap and reformat individual pages to create two distinct user journeys: one for students, and another for mentors. Rewrite all copy to lead with a clear call-to-action, and implement a welcoming, educational tone across the board.
