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The Ask:
Develop a brand identity for The Hive, Brooklyn’s newest co-ed ultimate frisbee team
Deliverables: Brand Identity, Uniform Designs
The Challenge:
Stand out, get noticed.
In New York City's tight-knit Ultimate Frisbee scene, local teams are well established and recognized by reputation. We needed the right brand to draw attention and recruit local talent away from more established competitors.
Our Solution:
We found the perfect mix of playful and serious, going bold and hyper-sporty with a high contrast color palette, a distinctive logo paying respectful homage to our 1973 World Champion New York Knicks, and a retro NBA-style mascot to tie it all together.
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