HypeLite

BRIDGING PASSION WITH PURPOSE​

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HypeLite is ​a non-profit designed to help students tap into the things that they are passionate about, and identify ways to leverage those passions into a successful, fulfilling career. I sat down for a few sessions with Will, HypeLite's inspiringly passionate co-founder, to nail down HypeLite's different offerings, a hypothetical user's journey through the new website, and the ideal tone and voice to communicate his message to a mixed audience of both students and educators.

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Our goal was to present a brand that is simultaneously welcoming and approachable, while also confident and authoritative. We spent a majority of our time re-working the structure of the site, ensuring that the right users would be able to find the right content quickly and easily. We also chopped out some of the longer copy blocks in favor of more easily digestible bullets and  

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CONTRIBUTIONS

Brand Tone + Voice, ​Website Copy, Website Strategy

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COLLABORATORS

Dylan Hughes — Brand Identity, Graphic Design, Website Design

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